NTT DoCoMo: Marketing i-mode

Business Information Systems II NTT DoCoMo: Marketing i-mode Marc Hesse, Jan Upmeier, Philip Ebeling, Robert Vennemann Q1. Japan's technological infrastructure: With its low internet penetration and already high mobile network coverage, Japan was an ideal place to implement a mobile internet service. NTT DoCoMo's market position: Due to the former governmental telecom monopoly NTT its subsidiary DoCoMo has a 60% share of Japan's mobile internet market. This allows the market leader to dictate strict specifications to …showed first 75 words of 970 total…

…showed last 75 words of 970 total…April 2004 they had 45.9 million customers, which account for 56.3% of the total Japanese mobile phoning market. By 2005 47.4 million customers are forecasted. With the launch of the 3G-network a special flat rate is offered which decreases the turnover by 2.5% on the one hand and on the other results in an increase in net profit of 15.5% by 2004. Appendix: Exhibit 1 http://www.nttdocomo.com/corebiz/imode/why/strategy.html www.nttdocomo.com http://www.ub.uni-duisburg.de/japan/177.pdf