Objective: to evaluate financial and non-financial implications of Winston Barkwith's proposal in relation to the North West Trust stated aims (case study example).

Introduction: For my analysis I simplified 'normative investment process' model (original source: Pike and Dobbins, 1986), which I would like to use to determine the future viability of the project plan put forward by Winston. The basic idea which underlies the model is that the process of capital investment can be considered to flow from strategic planning through to search for investment opportunities to meet that plan. The opportunities are screened and defined for the subsequent …showed first 75 words of 1485 total…

…showed last 75 words of 1485 total…ethical grounds might reject the most profitable solution in favour of one of greater benefit to society as well the firm. On the other hand, we all have different world views and different interpretations of what is beneficial for society. Therefore, I would suggest a more democratic approach to the decision making or find a human solution, such as to use less noisy vehicles, go with a different proposal or even building indoor track course.