Online Game: Shanda's Story of Success Strategy Report Summary

China online game industry has seen another dramatic growth in 2003. According to the US- based research house International Data Corp (IDC), the online game industry's actual sales grew by 45.8% from 0.91 billion RMB in 2002 to 1.32 billion RMB (US$159 million) in 2003. The total population of internet users in China has reached 78 million in 2003 and 13.8 million of them, i.e. 18% of entire internet population, are paying a fee for playing online games. The total market value of online …showed first 75 words of 736 total…

…showed last 75 words of 736 total…current competitive strength? 2)<Tab/>Will it be more advantageous for Shanda to remain as a specialized online game operator in this ever changing industry? Specialization VS integration. 3)<Tab/>What is the alternative strategy for Shanda to define its cooperative relationship with game developers? Only after a careful evaluation of the questions and possible answers can we then find out what would be the best choice for Shanda.