PEST analysis report for two leisure firms:

Introduction: I was asked to prepare a PEST (political, economical, sociological and technological) analysis report for two companies of my choice. I decided to choose firms from the leisure industry and then compare them. I analysed the business environment and ethical factors that affect the leisure industries as a whole. In my report I will distinguish between the impacts on the different political, economical, sociological and technological factors and will then draw conclusions based on …showed first 75 words of 3478 total…

…showed last 75 words of 3478 total…of the market, such as clubs and pubs are narrowing the nightlife and restrain the entertainment. Government could give more emphasis in the cultural firms. Many people believe that entertainment is above all but that's not right. Government must not forget the traditions of the country as it is affected from the rapid increase of technology meaning that every government is trying to emphasise to new projects forgetting the habits and culture of their country.