POP CULTURE ENDORSEMENTS AND YOUNG VOTER PARTICIPATION: AN ANALYSIS

OVERVIEW Like a bizarre game of musical chairs, both Democrats and Republicans are scrambling to capture the votes of America's young adults. Comprising more than 17 percent of the entire U.S. electorate, 18- to 24-year-olds have become a commodity to political strategists regardless of their elephant or donkey persuasion. However, of the limited non-partisan groups striving to motivate young voters, few could adequately compete with MTV's Rock the Vote, created by recording artists in 1990. Studies …showed first 75 words of 1683 total…

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