Promotion Strategies

Did you happen to catch the season finale of "Friends" on May 6th? "The exhaustively hyped series finale of "Friends" drew 52.25 million viewers for its extended 66 minute running time." A 30-second commercial spot garnered a cool $2 million, costing advertising heavyweights such as Allstate, Anheuser-Busch, Chevrolet, General Electric, Hewlett-Packard, as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media's and telemarketing's …showed first 75 words of 1556 total…

…showed last 75 words of 1556 total…Retrieved from the World Wide Web on 6 May 2004: http://albuquerque.bizjournals.com/albuquerque/stories/2002/10/07/focus2.html Wegert, Tessa. (2003) Four Online Media Mix Essentials. Retrieved from the World Wide Web on 7 May 2004: http://www.clickz.com/experts/media/media_buy/article.php/2209781 Wellington, Elizabeth. Crafting a buzz by word of mouth" Freebies and chitchat are hot marketing tools. Retrieved from the World Wide Web on 7 May 2004: http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci939341,00.html?track=NL-34