Public Relations and Society

Public Relations and Society Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public. It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual, its goals and accomplishments, and any thing else that may be of public interest. The public relations professional also helps integrate its client's image in its business strategies …showed first 75 words of 1432 total…

…showed last 75 words of 1432 total…Relations", NTC Business-Books, a division of The McGraw-Hill Companies, 1998, Chicago, Ill. Kerr, Clark, "The Uses of the University", 4th edition, Harvard University Public Press, Cambridge/London, 1995. Newsom, D and Turk, JV and Kruckeberg, D, "This is PR", 8th ed., Thomson/Wadsworth, 2004, Belmont, CA. Winkler, Agnieszka M. Warp Speed Branding: the impact of technology on marketing. John Wiley & Sons, Inc. New York, 1999. "You Need Public Relations?" Under Construction Jobs of the 21st Century. January 2000.