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Secondary Data Review of SERVQUAL Studies

Title: Secondary Data Review of SERVQUAL Studies
Category: /Business & Economy
Details: Words: 1919 | Pages: 7 (approximately 235 words/page)
Secondary Data Review of SERVQUAL Studies
Secondary Data Review of SERVQUAL Studies Doug Hass RES341 Ms. Janine Garrard 4 February 2004 Customer Service and its Effects on Customer Retention at ImageStream Executive Summary of Original Proposal ImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by Internet service providers (ISPs), governments, schools, and businesses in more than 75 countries around the …showed first 75 words of 1919 total…
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…showed last 75 words of 1919 total…Tax, Stephen S. and Brown, S. (1998). Recovering and learning from service failures. Sloan Management Review, 40, 75-88. Tax, Stephen S., Brown, S.and Chandrashekar, M. (1998). Customer evaluations of service complaint experiences: implications for relationship marketing. Journal of Marketing, 62, 60-76. Weinstein, Art and Johnson, W. (1999). Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications. Boca Raton: CRC Press. Zeithaml, Valarie A., Berry, L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60, 31-46.

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