Situational Analysis : Bentley Motors

Bentley Motors provide a range of high quality branded goods designed to appeal to Bentley enthusiasts, all across the world, from trackside supporters to owners of new or classic Bentleys. Bentley Motors is affected by the External (Macro and Micro) Environment. These are the six External Macro factors that affect Bentley Motors: 1. DEMOGRAPHY Demography is the statistical study of human population and its distribution. People who have similar demographic characteristics (such as age, geographic location, …showed first 75 words of 748 total…

…showed last 75 words of 748 total…these wholesalers and retailers and can decide to stop supplying to them whenever it wants. 4. THE MARKET These are customers who will buy Bentley's cars. Heads of State, business owners, successful sportsmen and women, top entertainers and entrepreneurs all share a passion for the unmistakable driving and owning experience that Bentley gives. These are people who have the purchasing power and people with the need to have a Bentley car for high class and status.