Starbucks Coffee On the Go

Starbucks offers whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, a selection of premium teas, and a line of compact disks. However, this is offered primarily through its Company-operated retail stores. With Starbucks Coffee On the Go, we can offer our customers the next step. Allowing the customer a service to purchase most of these items …showed first 75 words of 1103 total…

…showed last 75 words of 1103 total…for retail expansion into new markets and reinforced brand recognition in existing markets. Bibliography Bibliography 1. http://www.salon.com/business/feature/2000/06/01/starbuckssuit/index.html 2. http://www.hoovers.com 3. http://www.starbucks.com 4. http://www.hoovers.com/cgi-bin/offsite?site=HBN&url=http://www.seattlesbest.com 5. http://www.nwcb.com 6. http://www.caffino.com 6. http://mhhe.com/business/management/thompson/11e/case/starbucks-2.html 7. http://mhhe.com/business/management/thompson/11e/case/starbucks.html