Steps of the Marketing plan as suggested by MacDonald (2000). Explain what each steps means to a company.

Steps of the Marketing plan as suggested by MacDonald (2000), explain what each steps means to a company. <Tab/>In the increasingly competitive markets and complex environment in which companies operate, marketing has turned to become an asset of many companies today. Marketing plays a vital role for companies big or small, to survive this globalization era. It is important for a company to have a good marketing strategy in order to …showed first 75 words of 1567 total…

…showed last 75 words of 1567 total…et al (1980), Marketing - Practices and Principles, McGraw-Hill Inc., USA. - Kotler, P. et al (1999), Marketing Management - An Asian Perspective, Prentice Hall, Singapore. - Evans, J. R. and Berman, B. (1990), Marketing, Macmillan Publishing, USA. - Cole, G. A. (1994), Strategic Management - Theory and Practices, DP Publications Ltd., London. - Berkowitz, E. N. et al (1989), Marketing, Irwin Publications, USA. - Guiltinan, J. P. et al (1997), Marketing Management - Strategies and Programs, Irwin McGraw-Hill Publications, USA.