Strategic Planning - Amazon.com Case Study

1. History Background & Development Jeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of $20,000 a week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews, …showed first 75 words of 608 total…

…showed last 75 words of 608 total…be the best online bookstore in the world. 7. Analyze Structure and Control Systems <Tab/>I was unable to find any reference to this in the reading. 8. Recommendations <Tab/>If Amazon continues accumulating debt and making little profit it's future is limited. I recommend expansion of this company's product line, paying off the long-term debt, and to remain focused on becoming the best Internet retailer in the industry.