Strategic analysis of BMW

Strategic Analysis Assignment BMW Automobiles Submitted by: 80061516 On: 28 November 2003 Brief introduction to the automobile industry in 2003 In 2003, International automobile markets reflected varying economic conditions. The performance of a number of European markets fell short of expectations. In Germany in particular, the on-going political debate created a mood of uncertainty for consumers, with a consequent negative impact on demand. The global car market is facing decline in 2003, led by market falls in North America and Western …showed first 75 words of 1752 total…

…showed last 75 words of 1752 total…Hall Inc David, F. R., (2003), Strategic management; concepts and cases, 9th Ed., New Jersey, Pearson Education Inc. Ansoff, H. I., (1968), Corporate Strategy, Great Britain, Penguin Books Ltd. Other Sources: BMW Company Annual Report 2002 BMW Company Annual Report 3rd Quarter 2003 Lencioni, V., (2001), BMW Automobiles, Case study http://www.duke.edu/web/soc142/team5/Social.html (20/11/2003) http://www.just-auto.com/features_detail.asp?art=873 ((19/11/2003) http://www.pwc.com (PriceWaterhouseCoopers ) http://www.bmw.com (BMW Official Site) APPENDICES