The Coca-Cola Company - Overview

When I first read the session long project assignment, I sat down and tried to think of what company to research on. Being military, I thought seriously about researching more about the defense contractors that serve our mission. Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would be hard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one; may …showed first 75 words of 1054 total…

…showed last 75 words of 1054 total…Web on 01 April 2004: http://www.fool.com/News/mft/2004/mft04030917.htm?source=eptyholnk303100&logvisit=y&npu=y A New Taste for Coca-Cola: Coca-Cola Launches Vanilla Coke®. New Release. 2003. Retrieved from the World Wide Web on 2 April 2004: http://www2.coca-cola.com/presscenter/nr_20020508_vanilla_coke_launches.html North American Operating Segment. Real Impact. Retrieved from the World Wide Web on 2 April 2004: http://www2.coca-cola.com/investors/annualandotherreports/2003/opseg_2.shtml