The Comeback of Caterpillar

Caterpillar Inc., which is headquartered in Peoria, Illinois, has dominated the world in earth moving, construction, and materials machinery for more than 75 years. Their global dominance created a dormant and risky environment. Komatsu, who is a leading Japanese competitor, gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an average of 10% per year. Caterpillar executives disregarded …showed first 75 words of 2679 total…

…showed last 75 words of 2679 total…newsitem.asp?id=5780 Harvard Business School, July 1991. Caterpillar Inc.: George Schaefer Takes Charge http://www.briefing.ft.com/ftsurveys/sp5d7e.html http://www.cat.com/about_cat/company_information/03_mission/mission.html Jusko, Jill. "Caterpillar Program Aims To Drive Down Costs, Improve Collaboration." Industry Week 24 Sep 2001. 14 Apr 2004 <http://www.industryweek.com/news/3438.asp>. Hamel, Gary. C.K. Prahahlad. Competing for the Future, (Harvard Business School, 1994). ISBN 0-87584-716-1.