The Objectification of Women in Advertising: What are the Affects on Society ?

The Objectification of Women in Advertising: What are the Affects on Society ? Modern Advertising is an annual multi-billion Dollar business in America. Advertising is everywhere - in magazines, on television, in movie theaters, on countless web pages, on busses, in subways and on milk-cartons. In fact, advertisements are so common in our times that we don't even realize we are looking at them anymore. They invade not only our mailboxes, but our minds and in …showed first 75 words of 2310 total…

…showed last 75 words of 2310 total…John Trimbur. 4th ed. New York: Longman, 2001. 193-196 O'Rourke, Ryan. "Relationship among Sexually Suggestive Advertising, Advertising Evaluations, Body Attitudes, and Self-Esteem in Female College Students." Ed. Dr. Shyam Sundar Sethuraman. Penn State University. 16 July 2003 < http://www.psu.edu/dept/medialab/research/sexsugadeval.html> Lucas, Scott A. Ph.D. <www.genderads.com> Zarchikoff, Rebecca. "Looking Through the Years at Women's Place in Advertising." <http://kafka.uvic.ca/~rzarchik/women.html>