This is a preparation for the Canon Case which was given at the Universiteit Maastricht exam 2004! 9 pages!!!

CANON CASE 1.<Tab/>Relate Canon's introduction of copiers to Europe with companies' usual internationalization process. Pattern of internationalization can be measured along five scales: -<Tab/>Degree of similarity: first only in home-market (Japan), as the internationalization process continued, they started to go to other less familiar markets -<Tab/>Number of countries: first only in Japan, later in Europe (1957) and the US (1955) …showed first 75 words of 3530 total…

…showed last 75 words of 3530 total…amp;gt;Different mass production systems -<Tab/>Canon's major focus on production: time saving, short work cycle (Olivetti long work cycle) -<Tab/>Cultural differences (but: Philosophy of coexistence) -<Tab/>No experience in these kind of ventures Conclusion:  Different motives  Difficult to combine/manage/control both companies  Adjustments will have to be made  Importance of detailed contract