Union Carbide: Bhopal. Analysis of Union Carbide's most horrific accident in modern times and steps that should have or shouls not have been taken from a PR perspective.

Union Carbide: Bhopal, India <Tab/>Union Carbide Corporation (UCC) was one of the largest organizations in the world. On December 2, 1984, one of the worst chemical industry accidents in history occurred at the Union Carbide facility located in Bhopal, India. Around midnight on the second an employee, having heard complaints of eye irritation, discovered a leak near a pressure valve on a tank of highly lethal pesticide called MIC. Because of this …showed first 75 words of 1037 total…

…showed last 75 words of 1037 total…professionals. However, having a generic crisis management plan relating to chemical leaks could have saved considerable time in dealing with and responding to this crisis. "A proactive plan focusing on safety measures and policies covering such topics such as community relations, internal responsibility, and inspection requirements could have saved UCC from its own near demise and lost reputation. The public relations staff therefore has a stake and a role in monitoring operations" (Center, Jackson, 2003, p.338).