Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each firm attempts to study and understand the consumer behavior due to businesses stay in business by attracting and retaining customers (Arnould, Price & Zinkhan, 2002, p6). As the basic consumer decision-making unit, family are most frequently examined by many marketers because decision making by family differs in many ways from decisions made by an individuals. According to Hawkins, Best, and Coney, the term of family decision making is the …showed first 75 words of 3776 total…

…showed last 75 words of 3776 total…McGraw-Hill Companies, Inc. Australia. Peter, J. P. & Olson, J. C., (2002), Consumer Behavior and Marketing Strategy, 6th edn, The McGraw-Hill Companies, Inc. U. S. A. Rice, C., (1993), Consumer Behavior: Behavioral Aspects of Marketing, Butterworth-Heinemann, Singapore. Rice, C., (1997), Understanding Customers, 2nd edn, Butterworth-Heinemann, Great Britain. Schiffman, L. G. & Kanuk, L. L., (2004), Consumer Behavior, 8th edn, Pearson Education, Inc. U. S. A. Schmitt, B. H. (2003), Customer Experience Management, John Wiley & Sons, Inc. U. S. A.