Warren Soft Drinks Limited Case Study Analysis 1

Introduction Warren Soft Drinks Limited is a company which operates in Britain, selling soft drinks in three ways: wholesale, retail and through its own vending machines. It has three ranges of products: carbonated drinks, mineral waters and still concentrates. Its competitors differ from market to market. First of all, it has to compete with Coca Cola and Pepsi Cola (and the rest of the products under the same umbrella), the two leading brands in carbonated …showed first 75 words of 3036 total…

…showed last 75 words of 3036 total…mention what happens if a company wants to change its SMIS for a newer one and all the data need to be re-inputted. Technology surely helps but then IT managers and technical support should also be planned for. Bibliography *<Tab/>My Lecture Notes, University of Glamorgan, 1999 *<Tab/>Jim Blythe, Selected clippings for the assignment, University of Glamorgan, 1999 *<Tab/>S. Coopers, Selling, Pitman Publishing, 1997