What is Marketing

1.Introduction 1.1Purpose The purpose of this report is to discuss how the macro environmental variables can, and have, had an impact on the Higher Education. Moreover, identify this marketing mix (7 P's) from two organisations, which are Monash University and Deakin University. In this part, this report will compare and contrast the two marketing mixes. 1.2 General Information about Macro-environment Marketing environment consists of a microenvironment and a macro-environment. 'Macro-environment is the larger societal forces that affect …showed first 75 words of 2984 total…

…showed last 75 words of 2984 total…An Introduction, Prentice - Hall, USA. Kotler, P., Brown, L., Adam, S. &Armstrong, G., (2001), Marketing, Prentice Hall, Sydney. Lundy, S. K. (2002), W(h)ither the clever country?, (URL: http://www.anu.edu.au/parsa/forum/klundy.html.), [Accessed: 3/10/02]. Murphy, D. (2001), "To heal a barren land", Far Eastern Economic Review. 164, 28: 30-34 Neff, J. (2000), "It's not trendy being green", Advertising age. 71,15: 16-18 Swinburne University Course Guide, (2002), Swinburne University, Hawthorn. Wang, F. H., (2001), Marketing, FuDan University, Shangha