Why is the brand increasingly important for multinational companies and what function does it serve?
Title: Why is the brand increasingly important for multinational companies and what function does it serve?
Category: /Social Sciences/Sociology
Details: Words: 2040 | Pages: 7 (approximately 235 words/page)
Why is the brand increasingly important for multinational companies and what function does it serve?
Category: /Social Sciences/Sociology
Details: Words: 2040 | Pages: 7 (approximately 235 words/page)
69% of three all year olds know the golden arches of McDonald's. Half of all four year olds don't know their own name . Should we worry? Each and every day we are immersed in a swarming consumer culture without truly being aware of it. Are we really aware of our dependence on brands and branding, and how do the companies and corporations behind these brands seek to develop and cultivate them?
In order that I address
showed first 75 words of 2040 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 2040 total
will replace cultural functions normally ascribed to writers, musicians and artists. Our dreams and desires for a better world are no longer articulated by JFKs nor generated through personal epiphanies - they are now the
intellectual currency of Pepsi and Diesel. We used to have movements for change - now we have products. Brands may befriend us, console us, inspire us, but the relationship comes at the highest price imaginable - the loss of self ".