… to demonstrate the uniqueness and superiority of a particular brand or generic thing. There use to be several commercials from Ronco/Ron Popeil offering a knife that could slice, dice, cut through a brick, and then smoothly slice a tomato, the knife…

… thinks of the brand, the axes of the perceptual map are the attributes of the brand and the customers perceptions are then plotted on the map. The perceptual maps help to compare attributes of different competitors. A. Is the repositioning of the…

… characteristics and differences among people are human nature. People think independently and differ in many ways including values, opinion, background, and upbringing, to name just a few. When brought together in a group and given a common purpose,…

… different form than known traditionally. Humans are by their very nature extremely flawed creatures, so cultures since the dawn of time have struggled to facilitate the individual's redemption. Redemption allows the individual to not only take responsib…

… studied two texts composed at different times. When you compared these texts and their contexts, how was your understanding of each text developed and reshaped? Hamlet has and will continue to offer to its audience insight into valid and necessary value…

… many people. It was one of the most immaculate architectural creations of the world. It has drawn people from all walks of life to witness this ultimate memorial and few have been unmoved by its unmatched beauty. Not only was the Taj Mahal…

… a poet named John Keats. The poem is an Ode to autumn. It's a very serious, thoughtful poem that praises the season autumn. From the language and words Keats uses, we can tell this poem was written some time ago in the early 18th century. The poem is…

… shifting, and that means that the roles and responsibilities of HR professionals are changing, too. Increasingly complex organizational needs are placing high demands on the HR function and the ability to integrate the basic HR disciplines is essential…

… between an employer and employee. Stakeholders in Employment Relations Governments - International competitiveness - Higher living standards and employment - Workplace reform - Compliance with legislation *Employees - Better wages - Better working…

… pricing. It is clear that Microsoft looks at the market and prices its products competitively. But there have been occasions when Microsoft is introducing an innovative product. How does it decide then? In these instances Microsoft takes the low-price…