… Product analysis.<Tab/>1 2.1 Product life-cycle.<Tab/>1 2.2 Core product.<Tab/>1 2.3 Actual product.<Tab/>1 2.4 Augmented product.<Tab/>2 2.5 Competing products.<Tab/&…

… international marketing for many years with success. For next year 2005, "Super" will expand its market and enter Vietnam market. This marketing plan is done as a proposal to the company to weed out the opportunities and threats in Vietnam; and how…

… society is coming together steadily through the rising use of the Internet. We interact with one another every day by using the Internet as a tool of communication. Through the evolution of the global electronic era, certain ethical, security, and produc…

… in many ways. It is interactive, immediate and provides access to an abundance of comparative information about products, companies and competitors. Marketers also benefits from online marketing. For them, it helps consumer relationship building,…

… important over this time and in order to achieve efficiency and economies of scale in the tough conditions of competition, symbiotic relationships between companies are essential. E-commerce developments have helped in forming these relationships…

… one would pay a visit to the local supermarket or if perhaps one was in need of a new pair of shoes, a shoe store was the answer? Today, turn on a computer, log on to the Internet and all your shopping needs are simply a few clicks away. Technological…

… growth of the internet has been breathtaking. The growth of business on the internet has been nothing, short of amazing. "The Internet has evolved into potentially the most powerful business channel ever, the Internet is like a weapon sitting on…

… first of all, is to provide brief overview of the credit card industry. After that, a company in the Australian credit card industry, VISA International, will be discussed. From all of these discussions, three issues will come up which then, finally,…

… a great role for the consumer when out shopping. The sales staff can also influence the costumers a great deal in a purchase decision. It is therefore critical for company's to be aware of all the steps the consumers undergo before actually buying…

… situate the context, we are in June 2000, one week before NOVA meeting, and John Fisher (NOVA director) receives two important memos following two memos sent to foreigner NOVA's manager in order to communicate them it's necessary to reduce costs…