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Letter "B" » Bill Carroll Quotes
«Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.»
Author: Bill Carroll
«The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.»
Author: Bill Carroll
«The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.»
Author: Bill Carroll
«The audience has not shied away yet. But it's early in the game.»
Author: Bill Carroll
«A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.»
Author: Bill Carroll
«Advertisers work on the premise that younger people haven't established a brand preference yet ? haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.»
Author: Bill Carroll
«It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.»
Author: Bill Carroll
«These days, real estate is the hottest game to get into, and Tycoon City: New York offers everyone a chance to test their skills ? with no mortgage broker approval necessary! With over two dozen in-game partners, world-renowned landmarks and true-to-life neighborhoods, Tycoon City: New York puts players in the thick of the action in the world?s most exciting city.»
Author: Bill Carroll
«The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.»
Author: Bill Carroll
«That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.»
Author: Bill Carroll
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