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Letter "B" » Brad Adgate Quotes
«They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.»
Author: Brad Adgate
«I haven't heard a Fantasia song on the radio, not that I go looking for it,»
Author: Brad Adgate
«[Young adult viewers are] where the money is at, ... It's the only demographic that NBC cares about.»
Author: Brad Adgate
«You might not get a return on your investment tomorrow. You're laying the groundwork.»
Author: Brad Adgate
«Television viewing has been, for the most part, a passive activity.»
Author: Brad Adgate
«[Several advertisers said there may be only one way for the networks to maintain decent levels in the future.] It simply could run Survivor once a year, like American Idol, ... That program hasn't shown any audience erosion.»
Author: Brad Adgate
«But will it? Or will it continue to drop?»
Author: Brad Adgate
«If you're a 50-year-old person, you will get a different ad than a 14-year-old,»
Author: Brad Adgate
«If there is an audience there, ... there'll be programming to cater to that. You fish where the fish are.»
Author: Brad Adgate
«TV can be so fluid. If you can get a hot show or two you can build around that,»
Author: Brad Adgate
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