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Letter "D" » David Ogilvy Quotes
«I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.»
«Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.»
Author: David Ogilvy
| About:
Advertising,
Politics
| Keywords:
advertising, dishonest, political, stopped, totally
«Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertising, decode, decodes, generals, ignore, research, researched, researches, researching, signaling, signals
«Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisements, advertising, allowed, committees, Committee of, criticize, product, television
«If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertising agencies, advertising campaign, agency, brand, campaign, good fortune, imitating, irritating, steal
«Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.»
Author: David Ogilvy
| Keywords:
boss, demoralize, demoralized, demoralizing, exorbitant, live up to, rate, second rate, standards, tolerates
«Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisement, brand, Branded, branding, brands, complex, contribution, symbol
«The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.»
«The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.»
Author: David Ogilvy
| About:
Relationships
| Keywords:
advertising agencies, advertising agency, agency, client, happily, intimate, manufacturer, manufacturers, prospective
«There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.»
Author: David Ogilvy
| About:
Advertising
| Keywords:
advertisements, cent, editorial, editorials, pages, PER, per cent, readers
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