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Letter "D" » David Ogilvy Quotes
«Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.»
Author: David Ogilvy
| Keywords:
advertisements, advertising agencies, agencies, deaf, helpless, infest, infested, infesting, muted, mutes, opera
«Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull? Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recapitulation. Were they dull?»
Author: David Ogilvy
| Keywords:
couplet, couplets, exposition, Expositions, fourteen, iambic, Mozart, pentameter, pentameters, recapitulation, rhyming, rigid, sonata, sonatas, sonnet, Sonnets, strict
«I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.»
Author: David Ogilvy
| About:
Clients and customers,
Sales
| Keywords:
attend, beach, client, convention, engagement, engagements, pebble, polygamy, previous, spouse
«Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.»
Author: David Ogilvy
| About:
Babies,
Motherhood
| Keywords:
advertising campaign, campaigns, midwife, midwives
«Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.»
Author: David Ogilvy
| About:
College,
Education
| Keywords:
addressed, advertisement, Hopkins, maintained, poppycock
«You make the best products you can, and you grow as fast as you deserve to.»
«Advertising reflects the mores of society, but it does not influence them.»
«In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.»
«Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues.»
Author: David Ogilvy
| Keywords:
colleague, colleagues, conventional, engender, ferment, fermented, in charge, vice president
«I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.»
Author: David Ogilvy
| About:
Experience
| Keywords:
come over, Personal experience, persuasive, valid
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