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Letter "J" » Jay Farrell Quotes
«It's a two-sided sword: When things go well, everyone does well. When things are bad, you need to support [sister agencies] and know they're there to support you.»
Author: Jay Farrell
«It has opened our minds to see work internationally, and helped give us a sense of our own intellectual, creative worth. It helped us grow up.»
Author: Jay Farrell
«I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.»
Author: Jay Farrell
«The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.»
Author: Jay Farrell
«If we're reduced to being tacticians, we'll never be able to build brands. We need to get to a higher point, like with the CEO. But it's tough to find heroes willing to say 'I believe in long-term brands' and stay the course.»
Author: Jay Farrell
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