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Letter "J" » Jef I. Richards Quotes
«I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.»
Author: Jef I. Richards
| About:
Belief,
Internet
| Keywords:
addressed, advertisers, credibility, issues, The Advertiser
«Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?»
Author: Jef I. Richards
| About:
Advertising,
Profession and professionals
| Keywords:
clutched, new media, planner, planners
«I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.»
«I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.»
«It takes an ad to do that well.»
Author: Jef I. Richards
| About:
Advertising
«Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.»
«In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.»
Author: Jef I. Richards
| Keywords:
endangered
«Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.»
Author: Jef I. Richards
| Keywords:
captures, commerce, Free market, lens, propel, propels, The Lens, traction
«Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.»
«Braggin' Is advertisin'»
Author: Jef I. Richards
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