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Letter "J" » Jessica Dyer Quotes
«When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.»
Author: Jessica Dyer
«With book publishing, when I say Fulcrum, you might know that we publish books, but you would be hard-pressed to pick titles or authors from our list. It's tricky from the marketing side to think about building a brand, and we do so by picking authors and titles that we believe will be successful.»
Author: Jessica Dyer
«If we had stuck with that cover concept for the remaining books in the series, I think it would have failed. But we were quick to respond, and it's been successful.»
Author: Jessica Dyer
«Our vocabulary will be much more extensive now.»
Author: Jessica Dyer
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