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Letter "K" » Kathleen Khirallah Quotes
«If a customer has a fairly well-entrenched set of relationships with online banking, it gets really hard.»
Author: Kathleen Khirallah
«To be effective in today's marketplace, financial institutions must ensure that their interactions with customers provide added value -- they must be timely, have appropriate content and respect the consumers' preferences for communications methods. Whether the message is for marketing, improving service, or fraud prevention, consumers have become more demanding and their expectation is for meaningful, time-sensitive, content-rich dialogues.»
Author: Kathleen Khirallah
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