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Letter "R" » Ron Coughlin Quotes
«Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.»
Author: Ron Coughlin
«Competence and value underlie our turnaround.»
Author: Ron Coughlin
«Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.»
Author: Ron Coughlin
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