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Letter "A" » advertising campaign

«It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.»

Author: David Ogilvy | Keywords: advertising campaign, campaign, campaigned, campaigning, campaigns, campaign of, consumers, contains, ship

«If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.»

Author: David Ogilvy | About: Advertising | Keywords: advertising agencies, advertising campaign, agency, brand, campaign, good fortune, imitating, irritating, steal

«The Soviet Union, which has complained recently about alleged anti-Soviet themes in American advertising, lodged an official protest this week against the Ford Motor Company's new campaign: 'Hey you stinking fat Russian, get off my Ford Escort.'»

Author: Dennis Miller (Actor, Comedian) | Keywords: advertising campaign, alleged, American union, campaign, complained, escort, escorted, escorting, escorts, ford, Ford Motor, Ford Motor Company, get off, lodged, official, protest, recently, Russian, soviet, Soviet Union, stinking, themes, This Week

«Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.»

Author: David Ogilvy | About: Babies, Motherhood | Keywords: advertising campaign, campaigns, midwife, midwives

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