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Letter "S" » Second Chance
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
Author: David Ogilvy
| Keywords:
advertise, commercial, commercials, dull, extinguisher, frame, grab, grabbed, holding, screen, screened, screening, screens, screen out, seconds, Second Chance, the fire, viewer, viewers, visual
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