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Letter "T" » The Agency


«There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.»
«Creativity is an advertising agency's most valuable asset, because it is the rarest.»
«Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.»
«It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.»
«The agency's account executive should be able to step into the sales manager's shoes if the sales manager drops dead today.»
«The one essential, driving aim of the agency's campaign is not to please and sell you, the public, but to sell the advertiser and get his initialed okay. The public is a poor also-ran.»
«Solitude, though it may be silent as light, is like light, the mightiest of agencies; for solitude is essential to man. All men come into this world alone and leave it alone.»
«I am sure that never was a people, who had more reason to acknowledge a Divine interposition in their affairs, than those of the United States; and I should be pained to believe that they have forgotten that agency, which was so often manifested during our Revolution, or that they failed to consider the omnipotence of that God who is alone able to protect them.»
«Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.»
«Liberty is to faction what air is to fire, an aliment withoutwhich it instantly expires. But it could not be less folly toabolish liberty, which is essential to political life, becauseit nourishes faction, than it would be to wish the annihilationof air, which is essential to animal life, because it imparts tofire its destructive agency.»

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