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Letter "A" » Aaron Zornes Quotes
«The bar has been raised for customer service expectations. You want your customer sales representatives and call center people to have a current view of who the customer is. Customers expect that these days. If you don't have that, you're damaged.»
Author: Aaron Zornes
«The more sources you have coming into a stream of customer data, the more likely you are to get some pollution. If everybody just pollutes a little bit, it adds up to a whole lot in the end. Ideally, you want to stop it or catch it at its source.»
Author: Aaron Zornes
«If you move data quality upstream and embed it in the [business] process, it's much better than trying to catch [flawed data] downstream and then fixing it in all the different applications that used it.»
Author: Aaron Zornes
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